People's unwillingness to accept losses are generally because they are risk averse or loss averse. It means that they have a preference for certain outcome over uncertain outcome. So lets see which category are you in? Choose one of the following:
A) A sure win of $5,000
B) An 80% chance of winning $6,000 & a corresponding 20% chance of winning nothing.
C) A sure loss of $5,000
D) An 80% chance of losing $6,000 & a corresponding 20% chance of losing nothing.
Answer: Those who chose A or C is of risk averse type. Those who chose B or D is of a risk seeking type.